Chief Marketing Officer · Tbilisi
I make people care.
Marketing's real job is to find the true story inside a brand — and tell it so well that people feel it.
₾350M
company revenue, ₾200M → ₾350M
88.8%
of campaign reach was organic
7.2M
video views in a country of 3.7M
120%
sales growth, Basso × MasterChef
728,122
people walked into a Gorgia store during one campaign.
Not visited a page — walked through a physical door, across the whole country.
Curiosity over comfort
I moved to my first foreign country at 19. Then another. Every unfamiliar city taught me to see my own assumptions more clearly.
Craft over shortcuts
I don't believe in growth hacks. I believe in work so good it earns attention honestly.
People over personas
I've looked real humans in the eye across 100 nationalities. I never forget there's a person on the other end.
Empathy as strategy
My best idea started with one question: who is being left out, and how can a brand bring them in?
Let's talk
If something here resonated, I'd love to hear from you.
Phone
+995 577 471 197